Executive leader, currently at the helm of argodesign in Austin, TX.
Project argo
I currently serve in a blended role as Chief Design Officer / CEO at argodesign, a global product strategy and design consultancy. My role encompasses two primary responsibilities:
1) creative leader, driving thought and design leadership in AI and emerging technologies, ensuring quality of work, delivery, and building and motivating a world-class team across four studios in the US and Europe,
and 2) serving in a quasi-CEO capacity, driving business operations, performance, financial goals, and growth.
Founded Creador mezcal in 2019 and entered the US market in 2022 to help support micro-economic communities in rural Mexico, and introduce this traditional drink to new audiences.
As sole proprietor, managed every facet of the brand—including operations, design, branding, packaging, import/export logistics, legal compliance, marketing, target market identification, sales, and overall business management. Established and nurtured strong relationships with producers, exporters, distributors, restaurateurs, and retailers throughout the industry. Salud.
Garde Rail Gallery
Partner and operations for specialized commercial art gallery from 1998-20013. Managed operations including inventory, partnerships, corporate sales, PR, digital and print marketing. Placements in private and corporate collections. Managed cost and margins, and shift from physical space to art fairs and online sales. Profitable within 5 years.
Under Armour
Led the team and design of UA Record mobile app, part of the Under Armour Connected Fitness hardware and software ecosystem. Worked closely with UA brand team in Baltimore to extend the design ethos into the digital experience. Collaborated with hardware product and design teams to ensure seamless connections and visualization of data.
Under Armour, Senior Creative Director, 2015-2018
Sam’s Club UX & Design Systems
As executive director, I established the initial digital product strategy and developed the supporting design system, Blue Steel, for Sam’s Club associates. Over the course of seven years, this role expanded into executive oversight within the Sam’s Club Digital Product team, leading teams and contributing to a diverse array of programs. These ranged from deploying AI, computer vision, and machine learning technologies to reduce shrink, to enhancing enterprise supply chain and merchandising systems, among numerous other initiatives.
argodesign, Director of UX, 2018-2021, Executive Director of UX, 2022-2025
Apptronik Apollo Robot Design and AI Control
Directed the team in establishing the brand and identity for the humanoid robot, Apollo. In Phase 2, we enhanced and refined the design further, while also developing the controller matrix and AI learning systems for fleet deployment and management.
argodesign, Executive Director of UX, 2022-2024
Medical Complex Project
Directed the initiative to undertake a major project that defines architectural requirements through advanced technology for a new medical complex. By identifying human needs for patients, providers, and caregivers, the project integrates technology enablers such as spatial intelligence, AI, robotics, and automation across 5-, 20-, and 50-year planning horizons.
argodesign, Chief Creative Officer, 2024-present
Intuit QuickBooks redesign and Harmony Design Language
Transformed QuickBooks desktop, web, and mobile experiences, defining and aligning interaction patterns, and creating the first design language and governance for Intuit Small Business Group.
frog design, Creative Director, 2012-2014
Oldies, But Darn Good Goodies
Microsoft Zune
Led a small and very talented team of believers to transform Zune.net from a static web-page advertisement into a full on media discovery and streaming platform - way before that kind of thing was cool.
Creative Director, 2008-2009
Microsoft MSN - Live Earth
Design and build a global web experience to accompany the Live Earth concert event, complete with 24-hour live streaming across all the continents and launch it in 6 months? You got it. Was the largest ever live video streaming event. And it went off without a hitch.
Creative Director, 2007
Experience Summary
argodesign | CEO/CCO | May 2024 - present
argodesign | Executive Director of UX | Jul 2018 - Apr 2024
Creador Agave Spirits | Founder | Oct 2019 -
Under Armour | Senior Director of UX | Apr 2015 - Apr 2018
frog design | Director of UX | Apr 2011 - Mar 2015
Garde Rail Gallery | Co-founder, Director of Operations | 1998-2013
Dimensional Fund Advisors | Design Director | Sep 2009 – Mar 2011
Microsoft (ZUNE and MSN) | Design Director | Feb 2005 – Aug 2009
Microsoft (MSN) | UX Design Lead | May 2003 – Jan 2005
MP Design | Freelance UX Designer | Feb 2002 – Apr 2003
Real Networks | Senior UX Designer | Apr 2001 – Jan 2002
Corbis | Product Designer | Oct 1999 – Jan 2001
ArtSource/Filter | Contract Product Designer | Oct 1998 – Sep 1999
Zombie Studios | Product Designer | May 1996 - Sep 1998