Executive design leader, currently at the helm of argodesign in Austin, TX.
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Sam’s Club UX & Design Systems
As Creative Director, I established the initial digital product strategy and developed the supporting design system, Blue Steel, for Sam’s Club associates. Over the course of seven years, this role expanded into executive oversight within the Sam’s Club Digital Product team, leading teams and contributing to a diverse array of programs. These ranged from deploying AI, computer vision, and machine learning technologies to reduce shrink, to enhancing enterprise supply chain and merchandising systems, among numerous other initiatives.
argodesign, Creative Director, 2018-2021, Executive Creative Director, 2022-2025
Apptronik Apollo Robot Design and AI Control
Directed the team in establishing the brand and identity for the humanoid robot, Apollo. In Phase 2, we enhanced and refined the design further, while also developing the controller matrix and AI learning systems for fleet deployment and management.
argodesign, Executive Creative Director, 2022-2024
Medical Complex Project
Directed the initiative to undertake a major project that defines architectural requirements through advanced technology for a new medical complex. By identifying human needs for patients, providers, and caregivers, the project integrates technology enablers such as spatial intelligence, AI, robotics, and automation across 5-, 20-, and 50-year planning horizons.
argodesign, Chief Creative Officer, 2024-present
I currently serve as Chief Design Officer at argodesign, a global product strategy and design consultancy. My role encompasses two primary responsibilities:
1) creative leader, driving thought leadership in AI and emerging technologies, ensuring quality of work, delivery, and building and motivating a world-class team across four studios in the US and Europe,
and 2) serving in a quasi-CEO capacity, overseeing and driving the business’s operations, performance, and financial goals, and growth.
Digital Strategy & Design for Robert Half
Developed the digital strategy and led the comprehensive redesign for global staffing firm Robert Half. Alongside implementing a transformative strategy and refreshed visual identity, we established a streamlined, modern workflow to enhance collaboration between design and engineering teams.
argodesign, Executive Creative Director, 2021-2022
Product Design for Red Hat Marketplace by IBM
Directed the comprehensive product strategy and design of Red Hat by IBM multi-cloud marketplace experience. We engaged with IBM design and business teams, from initial executive pitch deck, to encompassing user journeys, from discovery, to deployment, to application management.
argodesign, Executive Creative Director, 2019-2020
Under Armour Connected Fitness - UA Record
Led the team and design of UA Record mobile app, part of the Under Armour Connected Fitness hardware and software ecosystem. Worked closely with UA brand to extend the design ethos into the digital experience. Collaborated with hardware product and design teams to ensure seamless connections and visualization of data.
Under Armour, Senior Creative Director, 2015-2018
Intuit QuickBooks redesign and Harmony Design Language
Transformed QuickBooks desktop, web, and mobile experiences, defining and aligning interaction patterns, and creating the first design language and governance for Intuit Small Business Group.
frog design, Creative Director, 2012-2014
Oldies, But Darn Good Goodies
Microsoft Zune
Led a small and very talented team of believers to transform Zune.net from a static web-page advertisement into a full on media discovery and streaming platform - way before that kind of thing was cool.
Creative Director, 2008-2009
Microsoft MSN - Live Earth
Design and build a global web experience to accompany the Live Earth concert event, complete with 24-hour live streaming across all the continents and launch it in 6 months? You got it. Was the largest ever live video streaming event. And it went off without a hitch.
Creative Director, 2007
Experience Summary
argodesign | Chief Creative Officer | May 2024 - present
argodesign | Executive Creative Director | Jul 2018 - Apr 2024
Under Armour | Senior Creative Director | Apr 2015 - Apr 2018
frog design | Creative Director | Apr 2011 - Mar 2015
Dimensional Fund Advisors | Creative Director | Sep 2009 – Mar 2011
Microsoft (ZUNE and MSN) | Creative Director | Feb 2005 – Aug 2009
Microsoft (MSN) | UX Design Lead | May 2003 – Jan 2005
MP Design | Freelance UX Designer | Feb 2002 – Apr 2003
Real Networks | Senior UX Designer | Apr 2001 – Jan 2002
Corbis | Product Designer | Oct 1999 – Jan 2001
ArtSource/Filter | Contract Product Designer | Oct 1998 – Sep 1999
Zombie Studios | Web Designer | May 1996 - Sep 1998